You searched for: "*"

The results has been filter on Tags containing Return On Investment (ROI).
ANA has found 124 results for you, in 245 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Efficiency of investments into advertising

The present article is the description of applied research, conducted by the Scientific Research Center "V-Ratio" (Moscow) by the order of one of the largest financial companies in Russia. The first chapter of the article gives a brief spetch of the...

Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Oleg L. Chernozub
September 1, 1995
×

Citation

Chernozub, O. L. (1995a, September 01). Efficiency of investments into advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/efficiency-of-investments-into-advertising


Research papers

Media observer

This paper first discusses the theory of measuring the returns on media investment, as well as some of the problems which arise when one wants to use it practically. Then, we present Media Observer, a tool developped by The Media Partnership Research...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Jean-Louis Laborie, François Charton
June 15, 1994
×

Citation

Laborie and Charton (1994a, June 15). Media observer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/media-observer


Research papers

The sales force and electronic territory management

In today's rapidly changing climate it is vital that companies maximise the return from their investments. The sales force is one of the largest investments, and companies have added to that investment by introducing computers and electronic...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: David Holmes
June 1, 1994
×

Citation

Holmes, D. (1994a, June 01). The sales force and electronic territory management. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-sales-force-and-electronic-territory-management


Research papers

Behind the Farm Gate

The statement, "farming costs are increasing, while profits are declining" is a cry familiar to almost everybody commercially associated with agriculture, but maybe not so familiar to the non-commercial associates of agriculture. Our opening slide...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: Valerie Prout, David J. Corbett
June 15, 1992
×

Citation

Prout and Corbett (1992a, June 15). Behind the Farm Gate. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/behind-the-farm-gate


Research papers

Farmad

Display advertising is expensive. In the U.K. the cost of a single insertion of a full-page, four colour advertisement in the leading farming publications ranges from £1,500 to well over £3,000. Similar levels of cost are involved in other...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Howard Biggs
June 15, 1987
×

Citation

Biggs, H. (1987a, June 15). Farmad. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/farmad


Research papers

Measuring the possible sales returns from retail linear displays

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Antoine Pillet, Jean Bigant
June 15, 1982
×

Citation

Pillet and Bigant (1982a, June 15). Measuring the possible sales returns from retail linear displays. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-the-possible-sales-returns-from-retail-linear-displays


Research papers

Measuring the possible sales returns from retail linear displays (French)

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean Bigant, Antoine Pillet
June 15, 1982
×

Citation

Bigant and Pillet (1982a, June 15). Measuring the possible sales returns from retail linear displays (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-the-possible-sales-returns-from-retail-linear-displays-french-


Research papers

Researching different promotional approaches

This paper attempts to describe: A) Different current approaches to promotional campaigns by multi-national pharmaceutical companies; B) Different approaches to researching these campaigns; C) A proposed method of research which minimises cost but...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Colin N. Maitland
September 1, 1981
×

Citation

Maitland, C. N. (1981a, September 01). Researching different promotional approaches. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/researching-different-promotional-approaches


Research papers

Determining advertising budgets using econometrics

The only rational way to set an advertising budget is to estimate as well as one can the likely sales and cost consequences of each of the range of feasible advertising expenditures and choose the one which maximises the future profit (or other...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Michael Stewart
June 1, 1978
×

Citation

Stewart, M. (1978a, June 01). Determining advertising budgets using econometrics. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/determining-advertising-budgets-using-econometrics